You can’t read a newspaper or watch a TV newscast without encountering a raft of environmental issues. The public consciousness about the health of Planet Earth has been raised over the past several decades to the point where serious steps are being taken by governments, corporations and individuals to address these very real concerns.

Companies of every kind have been quick to jump on the “green bandwagon,” but not all declarations of concern can be taken seriously. Unfortunately, there are firms that see the environmental issue as a way to market their products and services with a new vocabulary, rather than a new commitment to green principles.

CRE sees things a little differently, perhaps, because the basis of our business – renting computers, projectors and all manner of professional audio/video equipment – is already the efficient and effective use of resources. Because we can provide this equipment and expertise, firms that have only occasional needs of this kind do not have to buy computers and other technological tools. Nor do they have to hire experts to use them, because of our extensive array of instructional articles and support services. All of this reduces waste dramatically.

“Sustainability” is another popular buzzword, but again its meaning is clear when one learns how CRE operates. We do not overstock or overbuy. We plan very carefully how to fulfill the needs of a growing customer base and attempt to bring efficiency – and, yes, sustainability – to our own business and to our customers’ businesses.

The real issue here is mindfulness. We all need to slow down enough to consider the results, including the unintentional ones, of our daily actions. When individuals, companies and all levels of government take the time to make proper, forward-looking decisions today, we can hope realistically for a better tomorrow.

CRE is committed to corporate responsibility, the reasonable goals of sustainable development and the efficient use of any and every resource, renewable or not. We believe that the future holds great things for all of us, as long as we are thoughtful and caring about the impact we make on others, as well as on our mutual home, this “small blue planet.” It is no exaggeration to say that we are all in this together, and CRE is fully committed to doing its part, every day and in every way.